Online Marketplaces

Online marketplaces are platforms where Amazon sellers can list and sell products, leveraging Amazon’s ecosystem or expanding to other platforms for broader reach in the EU’s dynamic e-commerce landscape, contributing to the projected $1.21 trillion in global cross-border B2C sales in 2025. Amazon dominates with its marketplace (e.g., Amazon.de, Amazon.fr, Amazon.nl), offering integrated fulfillment tools like Fulfillment by Amazon (FBA), Amazon Global Logistics (AGL), and compliance services to navigate EU regulations (e.g., VAT, GDPR, ICS2). Other marketplaces like eBay, Etsy, and Zalando provide alternatives for multi-channel selling, each with unique logistics and compliance requirements. Below, I outline Amazon’s marketplace capabilities, other key EU marketplaces, integration with fulfillment and compliance, third-party tools, and practical tips for success.